Our Vision, Mission and Values

Vision:
Canadian turkey will be readily available every day, everywhere in Canada in the form consumers desire.
Mission:
To develop and strengthen the Canadian turkey market through an effective supply management system that stimulates growth and profitability for economic stakeholders.
Values:
The members of Turkey Farmers of Canada, guided by the Farm Products Agencies Act, S. 21, believe in:
  • A national, orderly marketing system working towards growth of output and profitability for investors in the sector.
  • Keeping pace with ongoing competitive changes in the Canadian marketplace.
  • Maintaining the expectations of the Canadian consumer through innovation and excellence in turkey production and processing, providing a high-quality and safe product to consumers at a fair market price.
  • An organization that functions ethically, respectfully, with integrity and valuing employees, partners and stakeholders.