Vision, Mission, Values

Vision:
Canadian turkey will be readily available every day, everywhere in Canada in the form consumers desire.
Mission:
To develop and strengthen the Canadian turkey market through an effective supply management system that stimulates growth and profitability for economic stakeholders.
Values:
TFC is a farmer-based organization expanded to reflect a larger chain representation and is guided by and committed to:
  • A national system of supply management and the economic stability and stimulus it affords to the rural economy across Canada.
  • Profitable growth for economic stakeholders.
  • Partnership and advancing shared interests in the development of a viable, competitive industry.
  • Innovation and excellence in turkey production.
  • Integrity, inclusiveness, transparency and respect.