Our Vision, Mission & Values

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Our Vision, Mission & Values
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Our Vision

Our Vision

A growing, sustainable and socially responsible Canadian turkey industry that promotes the well-being of farmers, processors, industry partners and consumers.

Our Mission

Our Mission

To facilitate the orderly marketing of a supply of quality turkey products to Canadians.

Our Values

Our Values

  • Economic Prosperity and Fairness. A competitive and profitable economic model that benefits producers and invested stakeholders in the sector across Canada.
  • Accountability to producers, stakeholders in the value chain and the consumer. TFC does its utmost to ensure transparency of farm management practices that promote high standards for health, safety, and animal welfare.
  • Adaptability and awareness. Keeping abreast of the Canadian marketplace.
  • Consumer-focused approach. Satisfying the evolving expectations of the Canadian consumers.
  • Ethics, integrity and respect. We are an organization that operates ethically, with integrity and respect and values employees, partners and stakeholders.