Vision:

The Turkey Farmers of Canada is recognized for its collaboration with all stakeholders in creating a sustainable, stable, economically-viable turkey industry that promotes transparency in farm management practices and ensures a year round, healthy food choice for Canadians.

Mission:

To promote research, knowledge sharing, efficiencies, and consumer awareness – the cornerstone of a thriving Canadian turkey industry – to contribute to the wellbeing of farmers, processors, the industry and partners.

Values:

The members of Turkey Farmers of Canada, guided by the Farm Products Agencies Act, S. 21, believe in:

  • A national, orderly marketing system working towards growth of output and profitability for investors in the sector.
  • Keeping pace with ongoing competitive changes in the Canadian marketplace.
  • Maintaining the expectations of the Canadian consumer through innovation and excellence in turkey production and processing, providing a high-quality and safe product to consumers at a fair market price.
  • An organization that functions ethically, respectfully, with integrity and valuing employees, partners and stakeholders.